Sportfighter was founded by a 19 year old MMA fighter who saw a critical yet simple gap in the martial arts apparel market: nothing out there looked good.

We've seen graphic tees with fighters' faces on them, we've seen 120 dollar hoodies plastered with logos and gold gloss, and yet, somehow, we have not seen a brand that captures the incredibly unique ethos and aesthetic of martial arts in a way that is genuinely stylish.

That is probably because most brands' CEOs and designers are not fighters themselves.

But, as Thucydides said--

“The society that separates its scholars from its warriors will have its thinking done by cowards, and its fighting done by fools.”